Chevy Tahoe'Make Your Own Tahoe Commercial'

In 2006 GM ran a campaign allowing Chevy Tahoe enthusiasts to create their own TV commercials. The 'Make Your Own Tahoe Commercial' created an avalanche of negative ads many pointing to the Tahoe's impact on the environment. Chevy failed to filter customer creations and many of the ads live on in infamy as a lesson in what not to do when crowdsourcing. One such ad appears below. Wired Magazine did an in depth article on the subject entitled "Commercial Break"

Peer to Peer (P2P) Advertising

According to RIAA (Recording Industry Association of America), more than 2 billion songs are illegally swapped every month. You would think traffic like this would draw the attention of major media. Yet still advertisers continually look to, and compete for much smaller audiences in traditional TV & Cable. The reason may lie in the lack of comfort advertisers have with media that got its start with illegal or racy content. If you recall, it was only a few years ago when porn reigned supreme on the Internet. The fact that a "legal" AD might appear next to a pirated movie in the user's P2P search results may be enough to drive the faint hearted away. A few brave companies such as Coke are experimenting in P2P media.

The folks at Jun Group are starting to tap the enormous audience of P2P networks by teaming up with advertisers to legally distribute their content.

Links:

http://www.jungroup.com/phd/lebron.html
Advertising Lab
Forbes Story