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| Version | User | Scope of changes |
|---|---|---|
| Jun 12 2008, 8:43 AM EDT | crowdforum | 81 words added, 1 widget added |
| Jun 12 2008, 8:27 AM EDT | crowdforum |
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In 2006 GM ran a campaign allowing Chevy Tahoe enthusiasts to create their own TV commercials. The'Make Your Own Tahoe Commercial' created an avalanche of negative ads many pointing to the Tahoe's impact on the environment. Chevy failed to filter customer creations and many of the ads live on in infamy as a lesson in what not to do when crowdsourcing. One such ad appears below. Wired Magazine did an in depth article on the subject entitled "Commercial Break"
