Adapted Definition

Crowdsourcing for business is the process of accessing groups of people with desired characteristics and tapping their knowledge to create something of value. This site is a knowledge exchange for those who crowdsource – business people, consultants, researchers, professors, journalists, media/publishers and everyday people interested in expanding their knowledge horizons and those of others.

Crowd Forum helps business leaders understand, tap and leverage the wisdom of their brand constituents and can help discover new opportunities for innovation and growth! These constituents consist of B2B customers, consumers / end users, employees, vendors, SMEs from a variety of business networks, and thousands more people who are members of on line communities pertinent to their business.

The ability to access many new sources of expertise with the explosion of business and social networks across the Internet is creating monumental change, and opportunities, for businesses. Tapping relevant knowledge networks can become powerful tool in the hands of those who know how to mine and harness them effectively.

The Crowd Forums’ mission is to develop and provide critical insights into this dynamic and growing area by researching how leading-edge companies are taking advantage of collective knowledge capital. We give back these key learnings to company leaders who are interested in the vast potential for driving business growth through crowdsourcing. The rapid development of new social media and modes of communication make it possible to access this collective wisdom as never before, and gain a competitive advantage.

Just consider these real world examples:


Goldcorp – a Canadian mining company – increased its market value from $100 million to $9 billion for $575,000 invested in the “Goldcorp Challenge” to anyone who could use its own publicly offered mining data to find new sources of the precious metal. Over 50 new sites were identified with 80% of these producing new gold totaling 8 million ounces.

Netflix increased the effectiveness of its movie recommendations service by nearly 10% for just $1 million offered in a contest – currently being led by a British psychologist and his high school-aged daughter.


P&G now introduces many successful new products resulting in $ millions of new sales through its “Connect and Develop” program.


Lego increased dramatically the sales of its Mindstorms products by opening up its software for users to share and create new features.

Learn More

If you are interested in learning more about how crowdsourcing can benefit your business, you can call Microengagement in the U.S. at 860 913 5178 or email info@microengagement.com.

Take Our Survey

We are currently conducting a survey of how business leaders utilize crowdsourcing. We will share survey results with those who participate