How To Crowdsource |

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The "How To" section is intended for people who want to implement a crowdsourcing project and need to gain an understanding of crowdsourcing's fundamental principles, how it can be used and the deeper economic and sociological reasons why the practice is on the rise.

As always we encourage the use of our threads feature at the bottom of the page to begin discussions on your crowdsourcing efforts.

In his blog post "Crowdsourcing: A Million Heads is Better than One", Josh Catone theorized that "Crowdsourcing can be broken down in to three categories:"


1. Creation (Wikipedia) Thousands of people contributing what they know. No matter how small the contribution, the sum total is greater than any body of knowledge in history.
2. Prediction (Yahoo! Buzz, Sports Betting) The crowd can be extraordinarily accurate at predicting the future. Everyone has some little kernel of information that helps shape the future, call it inside information.When put together, these kernels often out perform "expert" analysts.
3. Organization (like Google) Google relies on the power of the crowd to index the entire Internet through a system of hyper-links, or votes on which page is more relevant than another.


Josh's categorization can then be used to organize the many ways crowdsourcing creates value.