Proctor & Gamble posts product development sub-tasks directly to a public website including the price they will pay for the project to be completed. Members of P&G’s extended development team respond with proposals, and the work is awarded to the best solution. According to Larry Houston P&G’s VP of innovation and knowledge, P&G now counts 1.5 million people in its extended network.

Pringles Prints

• “Connect & Develop” is P&G’s crowdsourcing development arm.
• The Pringles unit wanted a way to print directly on to chips.
• Connect & Develop was engaged to write a spec for the technology and release to its network.
• A small bakery in Italy already had the technology which P&G licensed.
• Product was launched in less than a year with less invested than developing in-house.

• 137 products have been brought to market through Connect & Develop including: Olay Regenerist, Swiffer Dusters, and Crest Spinner Brush.

Pringles prints chip

Links:
P & G Connect & Develop\
Pringles Prints