Threadless is a youth-oriented T-shirt company that allows members of it's on line community to vote on 1,000 different designs submissions each week, and indicate whether they would buy shirts with those designs. Started in 2000, the company heavily relies on their social network of loyal customers. The return on investment is impressive. Threadless is now a $14 million dollar company with every T-shirt they ever produced has selling out within six months. The typical product failure rate in fashion is 80 percent.









Examples of Threadless T-shirts

The Threadless Story / Interviews with Staff

Links:

threadless.com